# MSP Project, Scope and Pricing Sheet

Date: 2026-04-10
Status: internal sales sheet

## Offer
**MSP Outbound Engine**

A done-for-you outbound setup for MSPs that want more qualified discovery calls without hiring an SDR first.

## What is included
- ideal customer profile definition
- first prospect list build
- first outbound sequence
- reply and booking flow
- launch support for the first batch
- early response review and adjustment
- next-step plan after launch

## Primary option
### Full launch
- **Setup:** $1,500
- **Month 1 management:** $1,000
- **Initial payment:** $2,500

Best for firms that want the full setup and first-month support.

## Pilot option
### Smaller test
- **Setup:** $1,000
- **Month 1 management:** $750
- **Initial payment:** $1,750

Best for firms that want to test the channel with tighter scope first.

## What the buyer is really paying for
- a clean outbound system
- a faster test than hiring a salesperson
- clearer targeting and messaging
- less guesswork
- faster movement from no outbound to real outbound

## Positioning line
We build a simple outbound engine for MSPs so they can create qualified discovery calls without hiring an SDR first.

## Important rules
- no long-term contract required to start
- first step is speed and clarity, not complexity
- keep the offer concrete and short
- do not oversell results or promise impossible volume

## Best use
Use this after a prospect replies with:
- yes
- send more info
- what do you charge
- how would this work