# MSP Project, Day 1 Send Checklist

Date: 2026-04-10
Purpose: exact checklist for the first live outreach session.

## Before you send anything
- [ ] open the MSP Project README
- [ ] open the first 10 customized emails file
- [ ] open the outreach tracker
- [ ] make sure you are sending from the correct business email
- [ ] make sure your signature is clean and simple
- [ ] do not attach PDFs or long documents in the first email

## Pick the first batch
- [ ] start with targets 1 to 10 only
- [ ] do not touch the full 100 yet
- [ ] send one by one, not all at once

## For each email
- [ ] confirm the right person name
- [ ] confirm the right company name
- [ ] confirm the subject line matches the target file
- [ ] add one personalization line if needed
- [ ] keep the message short
- [ ] ask only for permission to send the outline
- [ ] do not ask for a meeting yet

## Immediately after sending each email
- [ ] mark `send_status = first_sent`
- [ ] fill in `first_email_sent_on`
- [ ] set `followup_1_due` for about 3 business days later
- [ ] leave a note if anything unusual happened

## If someone replies yes
- [ ] send the 7-day outline
- [ ] if interest continues, send the scope and pricing sheet
- [ ] if they agree, move to payment and intake form

## If someone asks questions
- [ ] use the response pack
- [ ] keep replies short
- [ ] do not freestyle into long explanations

## If nobody replies yet
- [ ] do not panic
- [ ] wait until follow-up timing hits
- [ ] send follow-up 1 from the prepared file

## Day 1 target
- [ ] send 10 clean emails
- [ ] log all 10 in the tracker
- [ ] stop and review before sending more

## Main rule
Day 1 is about sending a clean first batch and learning from responses, not brute-forcing volume.