# Owner Exception Brief Launch Kit

Date: 07/12/2026 01:00 AM CDT
Owner: Jeremy
Operator: Bob

## Purpose

This folder is the near-complete launch kit for selling `Owner Exception Brief` as the first `100 -> 10,000` offer.

## Included

- `owner-exception-brief-offer-2026-07-12.html`
- `owner-exception-brief-offer-2026-07-12.pdf`
- `owner-exception-brief-proof-pack-2026-07-12.html`
- `owner-exception-brief-proof-pack-2026-07-12.pdf`
- `owner-exception-brief-pilot-scope-2026-07-12.md`
- `owner-exception-brief-outreach-2026-07-12.md`
- `owner-exception-brief-discovery-call-2026-07-12.md`
- `owner-exception-brief-objection-handling-2026-07-12.md`
- `owner-exception-brief-launch-checklist-2026-07-12.md`
- `owner-exception-brief-distribution-system-2026-07-12.md`
- `owner-exception-brief-30-day-pipeline-plan-2026-07-12.md`
- `owner-exception-brief-contact-paths-2026-07-12.csv`
- `owner-exception-brief-contact-paths-2026-07-12.md`
- `owner-exception-brief-first-outreach-batch-2026-07-12.md`
- `owner-exception-brief-data-intake-2026-07-12.md`
- `owner-exception-brief-data-request-email-2026-07-12.md`
- `owner-exception-brief-starter-targets-2026-07-12.csv`
- `owner-exception-brief-starter-targets-2026-07-12.md`
- `owner-exception-brief-lead-tracker-template-2026-07-12.csv`
- `jeremy-100-to-10k-operating-plan-2026-07-12.pdf`

## Best Use Order

1. Read the operating plan PDF.
2. Review the offer page and proof pack.
3. Review the distribution system and 30-day pipeline plan.
4. Use the contact-path and target sheets as starter sheets, not final gospel lists.
5. Use the first-outreach batch to decide who gets touched first.
6. Use the data-intake and data-request docs as soon as a buyer shows real interest.
7. Use the discovery call and objection docs for outbound and first conversations.
8. Track every lead in the lead tracker template.

## What Still Requires Human Action

- choosing and buying the final domain
- setting up the outreach inbox
- opening warm intros
- sending the first outreach wave

## Blunt Advice

Do not expand this offer yet.

Sell the first narrow pilot before adding more verticals, more service lines, or more custom work.
