# Owner Exception Brief Launch Checklist

## Sales Surface

- [ ] Final domain selected
- [ ] Outreach inbox set up
- [ ] Offer page reviewed
- [ ] Offer page published
- [ ] Proof pack reviewed

## Distribution

- [ ] First 10 warm targets identified
- [ ] First 20 cold targets reviewed
- [ ] Outreach script approved
- [ ] Lead tracker ready
- [ ] Same-day follow-up rule committed

## Delivery

- [ ] Pilot scope ready
- [ ] Discovery call script ready
- [ ] Objection handling ready
- [ ] Input checklist ready
- [ ] First proof examples selected

## Discipline Rules

- [ ] Sell narrow before broad
- [ ] Do not customize too early
- [ ] Close first pilot before adding second vertical
- [ ] Track every lead and next action
