# Target Markets Workflow

## Purpose

Turn the Target Markets folder from a static reference directory into a repeatable monthly market-intelligence workflow.

## Stated scope

Each month, run target market analysis for:
- MSAs with population **750,000+**
- within **400 miles**
- focused on **exterior corridor hotels**
- including both **for-sale** and **not-for-sale** properties

## Monthly deliverables

For each target market, produce a list of hotels including:
- hotel name
- address
- pictures
- contact information
- owner name
- operating notes / fit notes
- whether the hotel is for sale
- price / cost per room if for sale
- other factors relevant to acquisition screening

## Suggested process

### 1. Market list refresh
- confirm target MSA list
- confirm monthly priority markets

### 2. Hotel inventory collection
For each market:
- identify all exterior corridor hotels that fit the parameters
- split into:
  - for sale
  - not for sale

### 3. Property enrichment
Collect for each hotel:
- address
- property images
- owner/entity
- contact info
- notes on fit / quality / location / corridor style

### 4. Sale analysis
For hotels that are for sale:
- price
- room count
- cost per room
- notable upside/downside factors
- quick fit score

### 5. Monthly output
Generate:
- one market summary report per MSA
- one combined monthly priority list
- one ranked acquisition candidate brief

## Suggested storage

### Source/reference
- `knowledge/target-markets/`

### Generated outputs
- `reports/generated/markets/`

## Why this matters

Target Markets is not just a folder.
It is an ongoing sourcing and market-intelligence engine.

It should be treated as a recurring workflow with structured outputs, not as unstructured notes.